Columbia College Chicago – "Make it here." Recruitment Brochure

I served as head content writer and project manager for this print piece, which often serves as a prospective student's first marketing contact with Columbia College Chicago. Previously, the piece was very general. The goal with the redesign? Answer the question of "Why Columbia?" in a general sense and speak to students interested in a particular discipline with content like alumni stories, job outcomes, and practicum opportunities. Based on UX research, we filtered Columbia's 80+ undergrad programs into six "buckets," including relevant outcomes in each section.

Designer: Tommy DeFranco
Editorial Assistant: JT Lachausse
Photos: Phil Dembinski