Copywriting for Waverley Mills

Establish in 1874, Waverley Mills is a heritage woolen mill in Tasmania. They spin wool, alpaca, and upcycled fiber onsite at their mill and design and weave luxury blankets, throws & scarves on the premises, too. They recently restructured the company and are embarking on a multi-year plan for aggressive growth. I’ve partnered closely with Zoey Jurss, Digital Marketing Specialist at Waverley Mills, to develop copy for collection names and taglines, product descriptions, email blasts, social media copy, blog posts & more.

The homestead collection

Click the links below for more content related to the Homestead Collection.

Instagram launch post

Product descriptions